The contrast between the stereotype and the external performance is the basis for the popular people on the construction site to become popular. However, if you look closely, you will find that the emergence of celebrities on the construction site is inextricably related to the huge base of migrant Country Email List workers and people's reflection on refined entertainment content.
The 2021 migrant worker monitoring survey report shows that in 2021, the total number of migrant workers nationwide will be 292.51 million, with an average monthly income of 4,432 yuan and an average age of 41.7 years. In the harsh construction site environment, these people actually lack rich entertainment methods, and the rise of short videos has brought them a way to digest their lives.
The huge user base and entertainment need
Without the planning of a refined script, sharing a deliberate and somewhat awkward performance is the norm for most construction site celebrities in short videos. But there are also some "workers" who use their own strength to verify the story of "masters in the folk", and they are also seen in the arena of short videos.
"Little Brick Moving" is one of the representatives. Obsessed with fitness, he regards the construction site as his "gym". He moves the steel pipe to exercise his forearm strength, and climbs the steel pipe to exercise his abdominal strength... Even if the workload is heavy every day, he Also keep training.
In 2015, he released his first video on the social networking platform. This is a video showing the one-handed handstand, which attracted 7,000 fans for him. After that, he began to share more fitness videos on short videos, and also broadcast live workouts. Persevering day after day in a harsh environment, let him He has the support of a large number of netizens. Reported by CCTV, on the stage of the talent show, "Little Wei" became more and more famous.
s the enthusiasm in ordinary life, while for the construction site celebrities, what they see is the influx of traffic.
"Break Dance Kai Kai" is also a seemingly ordinary migrant worker, but when he dances, he amazes all four. There are no lights, no fancy clothes, and high-rise buildings under construction behind them. Wearing work clothes and a pair of army green Jiefang shoes, twisting their bodies, spinning and jumping on the rough concrete floor, creating a stream of broadcasts that exce