Especially under the guidance of the concept of "reasonableness can be said, but Dou Tu must not lose" , countless emojis that combine the current hot stalks, both magical and funny, cute and cute, have also emerged as the times require, contributing to the universe of emojis. At the same time, it also allowed major brands to see the possibility of cross-circle Number List communication through emoticons, and a marketing campaign around emoticons also kicked off.
1. Attract "retention" with "traffic", and brands aim at emoji marketing
Today, when the younger generation has gradually become the main consumer group, in order to ensure that they can continue to gain the attention and favor of young consumers, in addition to actively promoting the transformation of brand rejuvenation, their marketing creativity and communication methods have also become novel.
Today, when the expression pack continues to be hot, the major brands whose sense of smell has always been extremely sensitive have also set their sights on this new track, hoping to use the "flow" of the expression pack to achieve the purpose of "reservation", manufacturing A "viral" marketing spread.
It is not difficult to find that, compared with the freedom of netizens when creating emoticons, the directionality and pertinence of brands when launching emoticons are also more obvious.
Taking the "Luckin Migrant Deer" launched by Luckin Coffee as an example, this set of emoji not only fully combines the popular chat words and Internet hotspots such as "putting rotten" and "let me be healthy", its image is in While ensuring cuteness and magic, it is also highly compatible with the perception of Ruixing brand in the hearts of the audience, realizing the unity of quality and effect in marketing communication.
What’s more ingenious is that the brands also bind the brand to the expression pack by means of homophonic stalks, such as “strange chicken knowledge has increased”, “blind Rui”, “Aribati” and other very net-like words It is also easier to be accepted by younger groups.
Through the high-frequency use of consumers in chatting scenarios, brands not only meet the specific needs of people for emoticons when chatting, but also subtly deepen consumers' favorability of the brand and further increase the exposure rate of the brand.